LESSONS ON STRATEGY

SEPARATE YOUR EXPECTATIONS FROM YOUR SHORTCOMINGS
Many successful people are oblivious to their weaknesses, but the individual who powers through his or her failings or works to rise above them is the one who knows true and lasting success. In grammar school, when faced with the fear of dangling participles and split infinitives, I avoided writing sentences that didn’t sound right. I wrote around the problem without really solving it or leaning the material. In the world of business there’s no avoiding the problem. You can cross your fingers and hope for the best, but the problems will eventually find you. Count on it. The only way to ensure a successful outcome is to cover all the bases. Learn the material. Anticipate the problem. Know your stuff. Know you boss’s stuff. Know your competitor’s stuff.

GO ABOVE AND BEYOND
If everyone is willing and able to perform the same service, you’ll never make any money. If no one is willing or able, there’s probably a reason – but there’s also an opportunity. ~~ extracted from a book You’re Hired by Bill Rancic.

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